Most developers skip the $25K feasibility study…
And lose $1M+ on projects that never should’ve started.
I’ve seen it too many times.
→ Developer gets excited about a property.
→ Jumps straight into design.
→ Starts pulling permits.
6 months later…
“Wait… this doesn’t pencil anymore.”
$500K in soft costs. Gone.
Here’s how we prevent that.
Our 7-step feasibility process kills bad deals before they kill you:
Step 1: Back-of-the-Napkin Reality Check
→ Land value vs. buildable square footage
→ Construction costs at $300/sq ft minimum
→ Does it hit 20% profit minimum?
If not — stop right here.
Step 2: Site Analysis Deep Dive
→ Zoning that actually matters
→ Utility connection costs (rural = $$$$)
→ Environmental issues Google Maps won’t show you
Step 3: Market Research (Not Wishful Thinking)
→ Real sales comps from the last 6 months
→ Local rental rates + vacancy
→ Talk to brokers, not Zillow
Step 4: Financial Modeling That Holds Up
→ 10% contingency early, 3-5% later
→ Soft costs: architecture, engineering, permits, marketing
→ Financing: 70-75% loan-to-cost, interest reserves baked in
Step 5: Expert Validation
→ Contractors check your cost assumptions
→ Sales teams confirm pricing is real
→ Third-party market analyst for commercial deals
Step 6: Risk Mitigation Planning
→ What if construction jumps 15%?
→ What if lease-up takes 6 months longer?
→ What environmental surprises could kill the deal?
Step 7: Go / No-Go Decision
→ Summarize everything in a real feasibility report
→ Check against: profitability, risk tolerance, market alignment
→ Make the call — based on data, not emotions
Most projects die in Step 1 — if you’re honest.
That $25K feasibility study?
It saves you from a $1M mistake.
Bonus:
→ Investors love this.
→ Banks love this.
→ Partners love this.
Show up with real due diligence…
You’re not “another developer with a pro forma.”
You’re the developer who does the homework.
Feasibility isn’t optional.
It’s the difference between a dead project…
And one that prints money.
Best part? If you won’t want to pay me to do it for you, I’ll teach you how to do it for free!