Investing in Real Estate Development

  • About This Site

    About This Site

    My name is Eugene Gershman. I have been a real estate developer and builder at GIS Companies since 2004. Aside from a few newspaper articles (okay, maybe more than a few) or short LinkedIn posts, this is my first time publicly embarrassing myself. I describe myself as a real estate developer, builder, and entrepreneur, but I recently realized that I spend the bulk of my time fundraising. I…

  • Top Five Reasons to Invest in Real Estate Development: An Ex-Financial Consultant’s Take.

    Top Five Reasons to Invest in Real Estate Development: An Ex-Financial Consultant’s Take.

    Some of you might know that I used to be a registered representative by FINRA (when it was still called NASD) at the beginning of my career. The first question we would always ask, and most cover-you-butt forms would re-state, was: “What is your investment objective?” Most experienced investors know the three main investment objectives:…

  • Development Outline

    Development Outline

    One of the frequently asked questions we receive at GIS is how we collaborate with property owners (sometimes referred to as principal sponsors or sponsors) on new developments. There are various possible structures for such partnerships. Before a deal structure is even discussed, we need to study the project and believe that it makes sense. …

  • Do Not Sell Your Land!

    Do Not Sell Your Land!

    If you own a piece of land that has potential for development, you might be tempted (or pressured by a spouse, relative, neighbor, financial advisor, or realtor) to sell it. But before you do that, consider this: you could be missing out on a huge opportunity to increase the value of your property and create…

  • The Dark Side of Discounts: One Side Has to Lose. 

    The Dark Side of Discounts: One Side Has to Lose. 

    How can people feel good about buying something with a deep discount when they know the seller might lose everything in that transaction? I recently read an article about a developer who took his own life while facing financial challenges. He was about my age with a similar background. I did not know him, but…

  • How To Double Your Investment? 

    How To Double Your Investment? 

    Recap: – Financing projects of less experienced developers is like investing in startups with more predictable outcome; – Real estate projects typically target 2x returns compared to 11.8% average return of S&P 500 over the years; – GIS Companies has put together a structure to reward investors and mitigate their risks;  Full post to follow……………………………….. I’ll define…

  • Who Are First-Time Developers?

    Who Are First-Time Developers?

    I talked about “rookie developers” in another post, and I guess I should apologize. I did not mean it in a disrespectful way. Here is a more serious definition of what I mean by “first-time developers.” First time real estate developers are a diverse group of people who share a common goal: to create value…

  • Rookie Developers vs. The Real Estate Jungle

    Rookie Developers vs. The Real Estate Jungle

    First time developers are facing several serious problems on the road to getting their first project built.  In summary, first-time developers encounter a trifecta of challenges: financial limitations, a lack of experience and track record, and a limited professional network. Overcoming these hurdles often requires creative financing solutions, mentorship or partnerships with experienced developers, and…

  • Investing in First-Time Real Estate Developers: A Risky Adventure with a Side of LOLs

    Investing in First-Time Real Estate Developers: A Risky Adventure with a Side of LOLs

    Investing in real estate can sometimes feel like navigating a labyrinth blindfolded, but what if we add a twist to the plot? Imagine doing that blindfolded dance with a first-time real estate developer. It’s like stepping into a mystery novel where the author is just as new to writing as you are to investing. So,…

  • GIS Companies Reel

    GIS Companies Reel

    This has been published before but it’s hard not to share again.

  • Construction Risks: Avoid Getting Nailed

    Construction Risks: Avoid Getting Nailed

    Why did the construction project break up with its spreadsheet? Because it couldn’t handle all the “con-crete” commitments and “steel-y” deadlines! Listen, construction is a sh*t show, no matter how well it is run. I was once carrying a box out of our job site when a worker unfamiliar to me walked by. I said,…

  • Business Ninjas Podcast

    Business Ninjas Podcast

    This was a fun experience being interviewed for Business Ninjas podcast. We talked about GIS’s business model, what we do, and how I got started in business and joined my father at GIS. Take a listen and subscribe to Business Ninjas. They can also help you with content creation and marketing. The podcast is available…

  • Podcast: Massive Opportunities Within the Real Estate

    Podcast: Massive Opportunities Within the Real Estate

    I had another engaging podcast interview at “Agents Building Cashflow with Randal McLeaird.” We touched on many issues and opportunities in the real estate industry. We covered a typical GIS partnership model.  Listen to this episode to learn more about the industry and a deal’s life cycle to successfully test the waters as a…

  • I Know Enough to be Dangerous, but I Don’t Know Enough

    I Know Enough to be Dangerous, but I Don’t Know Enough

    I liked computers. I was okay in math but hated “busy work.” I was pretty good in algebra and geometry but not very proficient in math analysis and calculus. In college, I decided that I would major in computer science. Luckily for me, the University of Washington had a pretty competitive CS program that had a long list of prerequisites. They included three levels of calculus…