Author: katrina
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How Smart Partnerships Turn Land Into Profitable Projects
Got a piece of land but no clue what to do with it, or just no time to figure it out? In this episode, Chris G sits down with Eugene Gershom, a real estate developer out of Bellevue, Washington, who’s shaking things up. Instead of buying land himself, Eugene teams up with landowners to help…
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My Life As A Landlord with Eugene Gershman Real Estate Partners in Development
In business, there is an atmosphere of respect when it comes to longevity, especially in an ever-changing world of money, employees, politics, bylaws, and so much more. Today a fellow real estate developer joins me as we navigate the trenches of real estate development and partners you may not have thought of. Eugene Gershman joins…
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Would You Still Invest If the GP Only Got Paid After You Did?
The GP Got Paid. The Project Collapsed.I watched a developer lose $3M in 2023… and their GP walked away with fees intact. That’s the difference between a “structure” and a partnership. We’ve designed our model around one principle:Alignment > upside. At GIS Companies, we structure deals so the investor wins first — and we don’t…
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Don’t Sell Your Land. Develop It.
Don’t Sell Your Land. Develop It. A family in Tacoma was ready to sell their inherited lot for $1.2M.We showed them how to turn it into $5.4M — without lifting a hammer. They assumed selling was the only “easy” option.No capital. No experience. No appetite to become a developer. But what they did have was:✔️…
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The Development Strategy Most Landowners Don’t Know Exists
There are 2 types of landowners I meet. 1) The Naïve Owner: “Developments are easy, right? Hire an architect, find a builder, done deal. Nothing could go wrong.” 2) The Terrified Owner: “I wouldn’t touch a development project with a ten-foot pole. Too complicated with too much risk.” That split is what shaped our business…
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Build an Empire Without Buying the Land With Eugene Gershman
What if your land wasn’t just sitting there but secretly holding the keys to your next empire? Eugene Gershman, the mind behind GIS Companies, shares how a gut-wrenching foreclosure taught him to ditch the old-school model and start partnering directly with landowners to unlock profit without acquisition risk. He dives into how his team now…
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The Real Estate Deal That Failed—and Changed Everything
I once moved to Budapest for 11 months for a real estate deal that never broke ground. • 11 months• One office lease.• Built a full local team.• Not a single permit approved. That was my first full-time plunge into the family business. Back then, I was mid-MBA, working at an investment firm, and not…
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The Truth About Seattle Real Estate in 2025
“Seattle real estate market is screwed.” Fake news travels 7,000 miles. I was on a call with our overseas partners when they told me they wanted to sell based on the headlines they were seeing about the Pacific Northwest. They own a site in downtown, prime location, decent zoning. But they’re 7,000 miles away. And…
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Invest In High Return Property Developments
Real Estate Developer Shares How To Invest In High Return Property Developments – Eugene Gershman And Lily Patrascu Eugene Gershman, with nearly 20 years of experience in real estate and construction, has successfully managed high-return projects ranging from luxury single-family homes to large commercial developments. He offers a unique investment model that allows property owners…
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Why Most Pro Formas Are Useless in 2025—and How to Fix Yours
Every pro forma looks good until interest rates hit 7% and construction costs jump 15% – here’s stress-testing that works: Reviewed a developer’s model last week. Gorgeous spreadsheet.Color-coded. Perfectly formatted. Completely useless. Why?Because it assumed 2022 conditions would last forever. They didn’t. How to Build a Model That Survives Reality:The 3-Scenario Rule:Stop building one perfect…
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The 6 Essentials Every Investor Looks for in a Real Estate Deal
Investors see 50+ deals a year – here’s what makes them write checks: Last week an investor told me something that stopped me cold… “Eugene… you’re the first developer who showed me a real feasibility study. Everyone else just sends pro formas and pretty pictures.” Here’s what separates amateurs from funded deals: The Due Diligence…
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The 7-Step Feasibility Process That Saves Developers from Million-Dollar Mistakes
Most developers skip the $25K feasibility study…And lose $1M+ on projects that never should’ve started. I’ve seen it too many times. → Developer gets excited about a property.→ Jumps straight into design.→ Starts pulling permits. 6 months later…“Wait… this doesn’t pencil anymore.” $500K in soft costs. Gone. Here’s how we prevent that. Our 7-step feasibility…
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4-Step Feasibility Test: Kill Bad Deals in 10 Minutes
This 10-min calculation kills 80% of deals before wasting money on architects. Here’s the formula: Just saved a client $200K in design fees. How?10 minutes. A calculator. Brutal honesty. Most developers get excited…And immediately call the architect. Wrong move. Here’s the back-of-napkin formula that kills bad deals before they kill you: Step 1: Land Value…
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Micro-Units, Massive ROI: The Smart Money Is Thinking Smaller
I’m betting my entire business on 200 sq ft homes. Everyone says I’m crazy. Here’s why they’re wrong: The math is brutal right now: → Construction costs ⬆️→ Lenders hate them→ Affordability ⬇️ But there’s a $47B opportunity nobody’s talking about: Micro-living. While developers fight over luxury… the data says: → 68% of millennials can’t…
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Navigating Real Estate Success
Are you ready to transform your real estate endeavors into a thriving success? Join us for a deep dive with Eugene Gershman as we explore the world of development, risk management, and strategic growth. In this enlightening episode of the Coach Launch Podcast, host Matthew White sits down with Eugene Gershman, co-founder and CEO of…